SikkensFoundation
1970 THE HIPPIES — For the exuberant use of color as a playful aspect in hu- man society, making a real contribution to the integration of color and space. — In october 1970 it was decided to award the 1970 Sik- kens Prize to the hippies, for their colorful contribution to society. Willem Sandberg designed a poster – the pheno- menon of the poster, like that of the record sleeve, was a typical means of expression of the youth culture of that time. The text shown was “homage – hippies for color in space. The Sikkens Prize for the integration of space and color 1970”. Back to index
It was decided that the homage to the hippies would be refected in the form of a poster to be put up everywhere. In the end, a brochure was made with texts from the hip- py scene, including texts by Bob Dylan, Mick Jagger, Ge- orge Harrison, John Cage and pureblood hippies such as Vachel Lindsay (posthumously) and Ken Kesey, amongst others. The brochure was illustrated with photographs of hippies made during the pop festivals of Woodstock and Kralingen, amongst others, by Ed van der Elsken, Eva Besnyö, Koen Wessing, and oscar van Alphen. The whole thing was designed by Jan van Toorn and made by the Underground Press Syndicate. It was sent to a broad range of recipients. The package went to the daily papers, the periodic press and art jour- nals, the underground press, but also to church commu- nities, political parties, universities and institutes of hi- gher education, student organizations, all sorts of training and employment organizations, the judiciary and mem- bers of the upper and lower chambers and the Council of State, amongst others. In short, to the whole establish- ment, which did not understand the movement. Download text as pdf